All By Mi, Effortless Self Care, One Spray at a Time
Video Production | social-media-management | content-creation | content-calendar-planning
Making Self-Care Feel Effortless, On Screen and On The Feed
All By Mi introduces a modern self-care line built on aerosol technology, with sprays, foams, mists, and touch-free formats that make everyday skincare and haircare quicker and easier.
Pimula produced the brand's core video ad, then took on the account's full social media presence, from content calendar planning to day-to-day posts and reels.
The goal across every piece of content stayed the same, make self-care feel as effortless on screen as the products themselves feel to use.
1M+
views on the campaign video
45%
growth in social media following
60
pieces of content produced through the content calendar
X
engagement rate across posts and reels
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in Egypt.