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Launching More Than New Products, Creating an Experience Worth Sharing
To celebrate Eva Senses' third anniversary and introduce four new product launches, the objective was to create an immersive brand experience that reflected the collection's identity while generating meaningful conversations beyond the event itself.
Pimula Communications managed the full PR scope, from influencer strategy and guest management to media partnerships, event coverage, and post-event content amplification, ensuring the experience reached audiences long after the event ended.
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01. The Challenge
Turning a Product Launch Into a Brand Experience
Launching new products is easy. Creating an experience people genuinely want to engage with is not. The challenge was to introduce four new Eva Senses products while celebrating the brand's anniversary in a way that felt immersive, premium, and true to its identity.
Beyond the event itself, every guest interaction needed to translate naturally into high-quality content, extending the experience across social platforms while maintaining a consistent brand narrative and premium perception.
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02. Behind the Scenes
Every Detail Designed to Extend Beyond the Event
Pimula Communications led the complete PR execution, carefully curating and managing more than 200 influencers, from mega creators to UGC talent, ensuring every invitation, guest journey, and on-ground interaction aligned with the Eva Senses brand experience. Alongside influencer management, we coordinated media partnerships, professional event coverage, and post-event content delivery to maximize visibility and keep the conversation going well after the event concluded.
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04. Insights
Project by the numbers.
200+
influencers managed across Mega and UGC creators
4
new products launched
3
Years of Eva Senses celebrated
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Some more of
our work
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