Laimouna Branding & Social Media Launch

branding | social-media-strategy | content-creation | art-direction | launch-campaign

BEFORE THE DOORS OPENED, THE BRAND WORLD WAS ALREADY TAKING SHAPE.

Laimouna needed an identity that could capture the atmosphere, character, and experience of the destination before audiences had the chance to visit it.

The opportunity was to build the branding and social media launch together, creating one connected introduction across the visual identity, tone of voice, opening content, and first digital interactions.

Pimula shaped the brand world from the beginning, using a gradual social reveal to introduce the mood, space, menu, and personality before the full experience was unveiled.

Laimouna Branding & Social Media Launch

branding | social-media-strategy | content-creation | art-direction | launch-campaign

BEFORE THE DOORS OPENED, THE BRAND WORLD WAS ALREADY TAKING SHAPE.

Laimouna needed an identity that could capture the atmosphere, character, and experience of the destination before audiences had the chance to visit it.

Pimula shaped the brand world from the beginning, using a gradual social reveal to introduce the mood, space, menu, and personality before the full experience was unveiled.

Laimouna Branding & Social Media Launch

BEFORE THE DOORS OPENED, THE BRAND WORLD WAS ALREADY TAKING SHAPE.

Laimouna Branding & Social Media Launch

BEFORE THE DOORS OPENED, THE BRAND WORLD WAS ALREADY TAKING SHAPE.

THE OPENING NEEDED TO FEEL AS DISTINCTIVE AS THE DESTINATION

WE CUT THE RIBBON THROUGH THE FEED.

A SOCIAL LAUNCH THAT GAVE THE BRAND A BEGINNING.

Eva Senses Launch Event — A Brand Experience Designed to Be Felt

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