TURNING MYSTERY SHOPPING INTO A REWARDING EXPERIENCE.
Shadoo is a mystery shopping platform that connects users with brands through undercover missions and exclusive rewards. By enabling users to complete tasks and share valuable insights, the platform helps businesses improve their services and create better customer experiences.
To bring this concept to life, Shadoo needed a digital experience that makes participating in missions straightforward while communicating the value of the platform to both users and businesses.
Pimula designed and developed Shadoo’s mobile application and landing page, creating an intuitive user experience that brings the platform’s missions, rewards, and purpose together through a cohesive digital presence.
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01. The Challenge
Shadoo brings together mystery shopping, task-based participation, and rewards within one platform. The challenge was to make this concept easy to understand and navigate, creating a seamless experience that encourages users to engage with missions while clearly communicating the platform’s value.
02. The Approach
Pimula focused on intuitive interactions and a clear user journey across both the mobile application and landing page. The app’s UI/UX was designed to make mission participation and reward discovery straightforward, while the landing page introduces Shadoo’s concept and value proposition through a clear digital experience.
The mobile application was developed using React Native, with Ruby on Rails supporting the platform’s technical foundation, bringing the design and functionality together in a cohesive experience.
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