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Media Production
KIKO Milano × Miss L by L'azurde — Glossed in Gold
event-production | creative-direction | pr-and-communications | set-design | content-creation
Summer Isn't Where You Go, It's What You Put On
A luxury beach takeover on the North Coast built to give two very different brands, a beauty house and a jewelry label, one shared identity for a single day.
The idea behind the event was layering, gold, gloss, and self expression built up piece by piece, the same way a woman builds her summer look one product at a time.
Pimula led the full experience end to end, from concept and PR seeding to set design, on site production, and content capture across every phase of the day.
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01. The Challenge
Two Luxury Brands. One Shared Spotlight.
Bringing together a beauty brand and a jewelry brand meant creating an experience where neither overshadowed the other. Rather than feeling like two separate activations, the event needed one creative identity that naturally connected makeup and accessories as part of the same summer look.
At the same time, the experience had to generate authentic, high-quality content through the guests themselves, turning every interaction into a moment worth sharing.
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02. Behind the Scenes
A Summer Moment, Designed to Be Shared.
Pimula developed a creative concept centered around gold, gloss, and layering—the finishing touches that complete every summer look. Every visual detail, from the event styling and set design to the content moments and guest journey, reinforced the same aesthetic.
To amplify the experience, 10 mega influencers were invited to immerse themselves in the activation, creating authentic content that naturally showcased both brands together. The result was an event where every photo, reel, and interaction felt intentional, stylish, and organically shareable.
03. The Outcome
A Day Guests Didn't Just Attend, They Lived In
Glossed in Gold transformed a brand collaboration into a cohesive lifestyle moment. By combining creative direction, influencer marketing, PR, production, and content creation, Pimula delivered an activation that seamlessly blended beauty and jewelry into one recognizable experience, both on the beach and across social media.
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Some more of
our work
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