Saber Social Media, Creative Content Direction & Catering Expansion

Since 1960, Saber has held a familiar place in Alexandria’s dessert culture, known for products that generations already recognise, trust, and return to.

The opportunity was to carry that familiarity into a fresher digital presence through stronger content, photography, video production, seasonal ideas, and culturally relevant campaigns.

Pimula brought Saber into more moments, from everyday cravings and branch visits to weddings, gatherings, and events through a connected social direction and a dedicated catering presence.