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Social Media
ROSERAIE: ONE BRAND, A WORLD OF PRODUCTS
social-media-strategy | creative-direction | content-creation | monthly-content-planning
Roseraie operates across Home Care, Personal Care, and Car Care, with a growing portfolio of products and brands including Gick, Dolive, Smart Scent, Roseraie, and Golden Oud.
With such a wide product portfolio, the social presence needed to do more than showcase products. Each month had to bring different categories, products, and communication needs together while keeping the overall account engaging and cohesive.
Pimula developed and managed monthly content calendars built around the full product portfolio, creating a steady mix of product-focused, educational, lifestyle, promotional, and engaging content tailored to each line while maintaining one recognizable social presence.
TURNING A WIDE PRODUCT PORTFOLIO INTO A COHESIVE CONTENT WORLD.
ONE BRAND. MULTIPLE PRODUCT LINES. ONE CONSISTENT SOCIAL PRESENCE.
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01. The Challenge
HOW DO YOU KEEP MULTIPLE PRODUCT LINES ACTIVE WITHOUT MAKING THE ACCOUNT FEEL REPETITIVE?
Roseraie's portfolio spans everyday cleaning, freshening, personal care, and car care, with each product requiring its own message and visual treatment. The challenge was to give every line enough space to communicate its value while keeping the account balanced, varied, and consistently active throughout the month.
Rather than treating every product as a standalone post, the content needed to work together as one larger social presence.
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02. The Approach
WE BUILT THE CONTENT AROUND THE PORTFOLIO, NOT JUST THE PRODUCT.
Pimula planned and developed monthly content calendars that brought the different product lines together through a varied content mix. Product benefits were translated into clear, engaging communication, while lifestyle moments, educational content, promotional messages, product bundles, and creative formats helped prevent the feed from becoming a simple product catalogue.
Each month's calendar was structured to give different products their moment while maintaining a consistent creative direction across the account — allowing Gick, Dolive, Roseraie, Smart Scent, Golden Oud, and the wider portfolio to coexist within one recognizable content world.
03. The Outcome
A SOCIAL PRESENCE THAT KEEPS THE ENTIRE PORTFOLIO IN MOTION.
Through ongoing monthly planning and content creation, Pimula created a structured social presence capable of communicating Roseraie's diverse portfolio without losing variety or consistency. Every month became an opportunity to introduce products, highlight their benefits, create engagement, and keep the full range visible to the audience.
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