Floward Father's Day Campaign
creative-direction | influencer-marketing | content-creation | Video Production
Turning Father's Day Into Three Real Stories, Not One Generic Message
A three episode series built around real fathers and their children, moving Father's Day away from a single promotional post and into something people actually wanted to watch through.
Four mega influencers were cast alongside their own fathers, giving every episode a real relationship at its center instead of a scripted, brand first message.
Pimula Communications led the campaign end to end, from concept and influencer casting to production and rollout across all three episodes.
3
episodes released across the campaign
4
mega influencers featured alongside their fathers
1M+
views generated across Instagram
X
engagement rate across campaign content
Some more of
our work
in Egypt.