creative-direction | influencer-marketing | content-creation | Video Production
A three episode series built around real fathers and their children, moving Father's Day away from a single promotional post and into something people actually wanted to watch through.
Four mega influencers were cast alongside their own fathers, giving every episode a real relationship at its center instead of a scripted, brand first message.
Pimula Communications led the campaign end to end, from concept and influencer casting to production and rollout across all three episodes.
3
episodes released across the campaign
4
mega influencers featured alongside their fathers
1M+
views generated across Instagram
01. The Challenge
Father's Day content easily slips into the same territory every year, generic gift prompts and stock sentiment. For Floward, the goal was to make the day feel personal again, built around real relationships rather than a product push.
Casting real fathers alongside mega influencers raised the stakes. The content needed to feel authentic and unscripted enough to hold attention across three separate episodes, while still tying back clearly to Floward as the brand behind it.
02. Behind the Scenes
Pimula Communications built the series around real fathers and their children rather than actors or a single spokesperson, casting four mega influencers to appear alongside their own fathers across three episodes. Each episode was treated as its own short story, giving the relationship room to feel genuine rather than compressed into a single branded moment.
From casting to concept to final production, the campaign was handled as one continuous process, keeping the tone consistent across all three episodes while letting each family's dynamic come through differently.
Some more of
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(+20) 1553456348Jeddah
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(+971) 554766575
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