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Social Media
PAYTABS — TURNING PAYMENT SOLUTIONS INTO EVERYDAY STORIES
Social Media | content-strategy | creative-direction | production | content-creation
Pimula works with PayTabs to shape and manage its ongoing social media presence, bringing the brand's payment solutions into everyday conversations through relevant, relatable, and locally rooted content.
The partnership is built around a continuous content cycle, from developing monthly creative directions and content calendars to planning and producing regular shoots that keep the brand's social presence fresh and consistent.
Across every month, Pimula turns PayTabs' products and features into simple stories — using familiar business situations, Egyptian culture, and human moments to make fintech easier to understand and more engaging to consume.
TURNING COMPLEX PAYMENT SOLUTIONS INTO CONTENT PEOPLE GET.
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01. The Challenge
HOW DO YOU MAKE PAYMENT TECHNOLOGY FEEL RELEVANT TO EVERYONE?
PayTabs offers solutions across a wide range of businesses, but communicating payment infrastructure on social media can quickly become technical and product-heavy. Pimula's challenge was to find the human story behind each solution and turn it into content that feels natural to the audience rather than like a product explanation.
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02. The approach
MAKING FINTECH FEEL AT HOME IN EVERYDAY LIFE.
Pimula developed an ongoing content approach built around real-life scenarios and recognizable business moments. Each month, the team develops the content calendar, creative concepts, shoot direction, and production — translating PayTabs' features into stories audiences can immediately relate to, from avoiding supermarket payment queues to simplifying payments for cloud kitchens and managing access across growing teams.
The result is a consistent stream of content that balances education with entertainment, while giving PayTabs a distinctive and recognizable voice across social media.
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