Kozlee

Founded in Alexandria in 2021, Koz-Lee began with a simple idea: create a place where people could come together, enjoy quality food, and feel completely at ease. As the brand grew from Kafr Abdou into new locations, maintaining the warmth, character, and consistency behind the original experience became increasingly important.

Pimula translated that character into a cohesive brand world that feels relaxed, expressive, and instantly recognizable. The direction balances Koz-Lee's sense of comfort with a youthful visual personality, creating an identity that can live naturally across its physical spaces, food experience, menus, and customer-facing applications.

The approach focused on making every touchpoint feel unmistakably Koz-Lee. A warm visual language, bold typography, playful graphic elements, and a consistent tone work together to capture the brand's relaxed personality. From its menu system to its loyalty experience, each application extends the same sense of familiarity while remaining flexible enough to evolve with the brand.