Huna Alqahira: A Modern Identity Rooted in Egyptian Heritage
01 OVERVIEW
Building a Brand Rooted in Egyptian Character
Huna Alqahira needed a distinctive identity that could celebrate Egyptian culture without feeling overly traditional. The challenge was to create a visual direction that captured the familiarity and nostalgia of Cairo while giving the brand a contemporary presence that could translate naturally across its products and customer touchpoints.
Pimula developed an identity inspired by Egypt's visual heritage, combining classic aesthetics with expressive Egyptian typography and contemporary calligraphy. A focused color palette, distinctive Arabic logo, and cohesive visual language established a recognizable identity that balances cultural character with a refined, modern feel.
-5.png%3Fv%3D2026-08-04T10%253A07%253A05.296Z&w=3840&q=100)
-2.png%3Fv%3D2026-08-02T11%253A43%253A14.372Z&w=3840&q=100)
.png%3Fv%3D2026-07-27T17%253A25%253A58.803Z&w=3840&q=100)
in Egypt.