Safeir Optics Social Media, PR & Video Production

Safeir offers optical frames and sunglasses for different ages, styles, and everyday needs, combining visual appeal with the function people expect from their eyewear.

The opportunity was to move beyond straightforward product communication and present each collection through the lifestyles, personalities, and seasonal moments it naturally belongs to.

Pimula developed an integrated direction across social media, video production, and PR, giving Safeir a stronger fashion presence while keeping every product, campaign, and collaboration commercially relevant.