Social Media

ARAB ACADEMY FOR SCIENCE, TECHNOLOGY & MARITIME TRANSPORT

social-media-strategy | creative-direction | content-creation | campaign-development

The Arab Academy for Science, Technology & Maritime Transport (AASTMT) is a regional educational institution with a wide range of academic programs, campuses, and international partnerships.

With different programs, audiences, campuses, and communication objectives to speak to, the social presence needed to move beyond traditional educational communication and create content that could inform, engage, and drive action.

Pimula developed social media content across multiple campaigns and communication needs from program awareness and admissions to international collaborations and campus-specific announcements adapting the creative direction to give every message its own story while keeping the Academy's presence cohesive.

THE ACCOUNT HAD TO SPEAK TO MORE THAN ONE AUDIENCE.

ONE ACADEMY. MANY STORIES. ONE SOCIAL PRESENCE.

01. The Challenge

HOW DO YOU MAKE A LARGE ACADEMIC INSTITUTION FEEL RELEVANT TO EVERYONE IT SERVES?

AASTMT communicates with prospective students, current students, professionals, and wider academic audiences across different campuses and disciplines. Each communication had a different objective, from introducing programs and encouraging applications to announcing new partnerships and highlighting opportunities. The challenge was to make each message engaging and easy to understand without losing the credibility of the institution.

ARAB ACADEMY FOR SCIENCE, TECHNOLOGY & MARITIME TRANSPORT

02. The Approach

WE TURNED EVERY ANNOUNCEMENT INTO AN OPPORTUNITY TO ENGAGE.

Pimula developed a flexible creative approach that allowed the content to shift according to the objective and audience. Program launches were built around aspirational messaging and clear calls to action, academic announcements were turned into visually engaging stories, and international collaborations were given their own distinct visual worlds.

Across campuses and campaigns, the content combined creative design, strong messaging, and varied visual treatments to keep the social presence dynamic — from Masters and PhD program awareness to sports management opportunities, dual-degree announcements, and campus-specific communication.

03. The Outcome

A SOCIAL PRESENCE BUILT TO MOVE WITH THE ACADEMY.

The result is a social presence capable of communicating the scale and diversity of AASTMT without making every message feel the same. By tailoring creative direction to different campaigns, programs, and campuses, Pimula helps turn academic information into content that is clearer, more engaging, and designed to move audiences from awareness to action.