Huna Alqahira: A Modern Identity Rooted in Egyptian Heritage
01 OVERVIEW
Building a Brand Rooted in Egyptian Character
Huna Alqahira needed a distinctive identity that could celebrate Egyptian culture without feeling overly traditional. The challenge was to create a visual direction that captured the familiarity and nostalgia of Cairo while giving the brand a contemporary presence that could translate naturally across its products and customer touchpoints.
Pimula developed an identity inspired by Egypt's visual heritage, combining classic aesthetics with expressive Egyptian typography and contemporary calligraphy. A focused color palette, distinctive Arabic logo, and cohesive visual language established a recognizable identity that balances cultural character with a refined, modern feel.
02 APPROACH
Translating Egyptian Heritage Into a Contemporary Brand
The creative approach focused on finding the balance between heritage and modernity. Typography became a central part of the identity, drawing from the character of Egyptian Arabic lettering while maintaining a clean and contemporary expression. The same visual principles were extended into the packaging system, creating consistency across different product applications.
03 SHOWCASE
One Identity, A Taste of Egypt
The final branding and packaging system gives Huna Alqahira a distinctive presence built around its Egyptian character. From the logo and typography to the color palette and packaging applications, every element works together to create a cohesive brand experience. The result is an identity that feels rooted in Egyptian culture while remaining relevant, recognizable, and adaptable across future brand touchpoints.
Some more of
our work
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