Concha
01 OVERVIEW
Concha: A Resort Identity Shaped by the Coast
Concha is a luxury beach resort in Al Alamein, designed around a balance of modern elegance and its natural surroundings. Pimula developed a complete brand identity inspired by the seashell, extending the concept across visual assets and guest touchpoints to create a calm, cohesive resort experience.
02 APPROACH
A Visual System Built Around the Guest Experience
The identity was designed to move naturally across every resort touchpoint. From the logo and color system to stationery, signage, guest amenities, printed materials, and branded collateral, each element followed the same visual direction, allowing Concha to maintain a consistent and recognizable experience throughout the guest journey.
03 SHOWCASE
One Identity, Every Resort Touchpoint
The final identity established a cohesive visual foundation for Concha across its physical guest experience. From branded stationery and signage to room amenities, collateral, and hospitality materials, every application carried the same refined coastal character, turning the brand identity into a consistent part of the resort experience.
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