Hulul
Hulul aimed to launch and showcase their vision at the 2023 Rise Up Summit in Cairo. However, they recognized that they couldn’t commence without a crucial element: a well-defined brand. They were lacking brand fundamentals, strategies, and guidelines. Although they had a vision, mission, and goals in place, they were missing a compelling narrative, positioning, and messaging. Hulul understood that without these essential assets connecting them to their audience, they would struggle to engage with them effectively. They needed a clear roadmap to start their journey in the tech market. By crafting their story, messaging, and foundational elements.
Challenge
Hulul lacked a structured strategy for entering the tech industry. While they had a vision, mission, and goals, they were missing a clear narrative, positioning, and messaging. Their brand, which is crucial, was not developed. They needed to establish brand foundations, tactics, and guidelines. To connect with their target audience effectively, they required marketing methods and regulations, especially after thorough research into their ideal customer base. Targeting the right SMEs was also essential for their success.
Our Work for the account
Pimula Agency played a crucial role in refining Hulul’s targeting strategy and devising innovative methods to engage with Hulul’s audience and foster growth. Recognising the absence of a distinct brand identity for Hulul, Pimula crafted an exceptional brand strategy aimed at connecting with the desired demographic and establishing a presence in the tech market. Furthermore, Pimula focused on shaping Hulul’s brand essence, ensuring it effectively communicated the brand’s fundamental principles and the advantages it brings to customers through visually compelling elements. In addition, Pimula dedicated efforts to enhance Hulul’s online presence, fostering trust and loyalty among its customer base through strategic content that resonated with the brand’s identity and addressed customer needs consistently over time.
Hulul
Cairo Office
- 7 286 St. New Maadi
- (+20) 1211288909
Jeddah Office
- Madina St., Mohamadia Plaza
- (+966) 12 652 2345
Alexandria Office
- 696 Elhorreya Road, Louran
- (+20) 1553456348
Dubai Office
- 112 , Spectrum Building Oud Metha
- (+971) 55 899 2365
Pimula's Network
in Egypt.