Pimula Agency began by creating a distinct brand identity and a clever concept to help Espresso Fellows communicate the excellent quality of the coffee-sharing experience. The second phase was smart execution, which comprised a well-designed logo with a small form at the end that resembled a cup on a counter. The counter can be understood as both a bar and a tray, symbolizing the act of serving and sharing as well as a sense of connection and belonging among coffee lovers. Pimula Agency’s sophisticated visual identity concept and high-end implementation assist our client in reinforcing the business’s unique character and establishing strong brand recognition.