Eratec
ERATEC is a fast-growing Trading Company based in Egypt that specializes in trading different kinds of products and supplying equipment in the electromechanical field. Their aim is tooling up the Egyptian market with luxurious brands that help improve competition and high-end quality.
Challenge
ERATEC faced several challenges when it approached our agency. Firstly, amidst Egypt’s diverse market, standing out as a newcomer posed a significant hurdle. Secondly, conveying the essence of luxury and high-end quality while maintaining accessibility to the Egyptian market required a delicate balance. Thirdly, establishing a cohesive brand identity that resonated with the target audience’s preferences and aspirations demanded thorough market research and creative ingenuity. Additionally, navigating the complexities of the electromechanical industry, with its technical nuances and competitive landscape, necessitated a deep understanding of the sector. Lastly, aligning the brand’s visual identity and messaging with ERATEC’s vision of enhancing competition and quality further added to the challenge.
Our Work for the account
To overcome the challenges faced by ERATEC, our agency implemented a comprehensive branding strategy. Firstly, they conducted extensive market research to gain insights into consumer preferences and industry trends, ensuring the brand resonated with the target audience. Secondly, we crafted a visually captivating logo and brand assets that exuded luxury and sophistication while remaining accessible and relevant to the Egyptian market. Thirdly, they curated a carefully selected palette of brand colors and typefaces that reflected ERATEC’s commitment to high-end quality and innovation. Additionally, the agency developed a cohesive graphic identity and collateral materials that conveyed ERATEC’s value proposition effectively across various touchpoints. And finally, we successfully positioned ERATEC as a player in the electromechanical trading sector, driving competition and elevating industry standards.
Eratec
Cairo Office
- 7 286 St. New Maadi
- (+20) 1211288909
Jeddah Office
- Madina St., Mohamadia Plaza
- (+966) 12 652 2345
Alexandria Office
- 696 Elhorreya Road, Louran
- (+20) 1553456348
Dubai Office
- 112 , Spectrum Building Oud Metha
- (+20) 1211288909