Cafex
Cafex, branded the most fundamental hospitality expo, brings together hundreds of important exhibitors of the restaurant and cafe industry under one roof so they’re able to network, connect, and present their businesses to the public. It had just another expo in 2014, bringing together businesses in the same industry, has developed into one of Egypt’s greatest- anticipated events. Over a duration of 3 days, Cafex brings together leading suppliers and businesses in Egypt’s food and beverage industry. and establishes connections between them with restaurants, cafes, and hotels.
Challenge
Directing the evolution of Cafex Expo over time. The focus is right away on using social media platforms in 2021 to attract customers, exhibitors, and potentially small businesses. As 2022 nears, Cafex faces the challenge of showcasing its increasing influence on the Egyptian hospitality industry while also upgrading its brand image to match up to the updating agenda. This means determining a middle ground between encouraging online interaction and placing an updated plan into action. Additionally, Cafex needs to make sure that their professional visual content effectively communicates the impact of the expo for present and potential customers throughout the post-event time. To overcome these challenges, Cafex should effectively incorporate its goals into an organized strategy in order to increase its visibility and reach.
Our Work for the account
Pimula Agency directed Cafex through an innovative digital makeover that connected the company’s online and offline success. Pimula Agency made B2B essential interesting and approachable by meticulously analyzing and targeting potential customers and relevant online users, such as investors and food & drink consumers. This helped Cafex reach a wider audience in along with exhibitors. In addition, Pimula improved Cafex brand by highlighting its influence on Egypt’s hospitality industry.
Pimula Agency showed the scope and impact of the exhibition with a colorful theme that was in line with the colors of the Cafex logo, which stand for multiple aspects of the event. The results spoke volumes: in 2021, impressions and post link clicks increased significantly, and overall engagements increased by 221,567%. Despite already impressive metrics from the year before, Pimula Agency kept its focus on engagement and grew Cafex’s online presence in 2022. Significant increases in Facebook page likes and YouTube and Facebook video views were noticed along with considerable rises in engagements, impressions, and post link clicks. Overall, Cafex’s digital presence was considerably enhanced by Pimula Agency’s strategic expertise and creative performance, securing its place as an important competitor in the hospitality exhibition industry.
Cafex
Cairo Office
- 7 286 St. New Maadi
- (+20) 1211288909
Jeddah Office
- Madina St., Mohamadia Plaza
- (+966) 12 652 2345
Alexandria Office
- 696 Elhorreya Road, Louran
- (+20) 1553456348
Dubai Office
- 112 , Spectrum Building Oud Metha
- (+971) 55 899 2365
Pimula's Network
in Egypt.