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Big 5 Construct Egypt

Big 5 Construct Egypt, the most influential construction event in Egypt is Held Under The Patronage Of His Excellency Dr. Moustafa Madbouly, Prime Minister Of The Arab Republic Of Egypt. Backed by the Ministry of Housing, Utilities & Urban Communities it is co-located with the 2nd edition of Egypt Infrastructure & Water Expo so the full construction and infrastructure value chain can network, learn and do business. The event is poised to host 300+ exhibitors from 25+ countries, creating a seismic event of global innovation and expertise. Welcoming 20,000+ qualified industry professionals, the event serves as a platform to explore offerings, share insights, earn CPD points and forge strategic collaborations.

Challenge

The main challenge faced by Big 5 Construct Egypt was to maximize event attendance and participation from industry professionals and suppliers. The event aimed to create a platform for networking, knowledge sharing, and business opportunities. The challenge was to effectively communicate the event’s value proposition, attract the target audience, and ensure a successful turnout. Additionally, capturing and sharing the event’s highlights through media coverage presented logistical and content creation challenges

Our Work for the account

We devised a comprehensive strategy to meet the challenges faced by Big 5 Construct Egypt. Here’s how we tackled them:

Social Media Campaign: We developed a targeted social media campaigns on Facebook and LinkedIn to create buzz around the event. Our team crafted engaging and informative posts, highlighting the event’s unique features, keynote speakers, panel discussions, and networking opportunities. By leveraging compelling visuals and persuasive copywriting, we captured the attention of the target audience, driving interest and registrations.

Engagement: To encourage participation, we tailored our messaging to highlight the benefits of exhibiting or just visiting Big 5 Construct Egypt. We emphasized the opportunity to showcase products and services to a qualified audience, forge strategic collaborations, and gain industry insights. Through personalized outreach and tailored content, we successfully attracted a diverse range of exhibitors from various countries.

On-Spot Media Coverage: Our team provided comprehensive on-spot media coverage of the event, capturing key talks, panel discussions, and the awards ceremony. We utilized professional photography and videography equipment to document the event’s highlights. The coverage included live updates on social media platforms, sharing key moments, insights, and interviews with industry experts. This real-time coverage enhanced the event’s reach, engagement, and online visibility.

Big 5 Construct Egypt