Alex West Club Academies Social Media Campaign

Alex West Club’s social presence had mainly highlighted certificates, achievements and formal club updates, creating a clear record of the academies’ progress.

The next step was to bring more of the sporting experience into view, from the energy of training to the personalities and ambition behind each discipline.

Pimula developed a more athlete-led direction that placed sports at the centre of the feed and gave every academy a stronger, more recognisable identity.