Services

Social Media, Media Production, UI/UX, Website

Check the online project

Alex West Club

Ever since The Alex West City Club opened its doors, there was two main goals: to maintain their status as a top-notch entertainment destination where individuals can gather for socializing and sports, and fostering an environment brimming with family values and warmth. That’s exactly where we met them!

Challenge

To ensure a vibrant social media presence, we faced two key challenges together. If we could get over them, everything would be perfect. Firstly, there was a need for expertise and experience in crafting compelling content and managing platforms effectively to authentically represent their brand. Secondly, maintaining a consistent stream of social media updates posed a challenge, leading to a gap between them and their audience.

Our Work for the account

We initiated our creative journey by diving into digital strategy, business consulting, and assessing digital maturity, all while brainstorming campaign ideas and crafting compelling content, managing to wrap it all up within a tight timeframe. Following that, the Blue Content Team took charge, curating an effective calendar for consistent updates across social media platforms. They dived into product and lifestyle photography, produced engaging videos and motion graphics, and crafted captivating copywriting to resonate with our club’s audience. Additionally, a paid social media advertising campaign was launched to boost brand awareness and drive customer engagement.

Meanwhile, our tech team got to work on revamping the website, a crucial platform for showcasing our offerings and facilitating online reservations. They meticulously designed a user-friendly and visually appealing website, complemented by a mobile application that provided easy access to club information, ticket purchases, and event notifications. The app seamlessly integrated with our social media channels, enhancing user engagement.

In parallel, the Pimula Communication PR team stepped in to organize PR events for renowned musical acts Elissa and Massar Egbari. Leveraging their expertise, they secured sponsorship deals and meticulously curated event packages, ensuring maximum exposure for both artists and sponsors. These events garnered significant attention, drawing large crowds and garnering positive media coverage, showcasing Pimula’s prowess in event management and sponsorship coordination. Currently, we got over the challenge and reached our strategy goals hand in hand with Alex West Club. 

Leave a Reply

Your email address will not be published. Required fields are marked *