Social Media

ALEX RUNNERS

social-media-strategy | creative-direction | content-creation | Video Production | event-coverage

Alex Runners is a passionate running community in Alexandria, bringing people together through running, fitness, and a shared love for the sport.

Pimula works with Alex Runners to build its social presence around the energy of the community from promoting upcoming runs and creating monthly content to capturing the moments that happen on the road.

Through ongoing content calendars, monthly shoots, event coverage, and pre- and post-run communication, Pimula keeps the community active online while giving every run its own story.

TURNING A RUNNING COMMUNITY INTO A MOVEMENT PEOPLE WANT TO JOIN.

01. The Challenge

KEEPING THE MOMENTUM GOING, RUN AFTER RUN.

With runs, races, partnerships, and community activities happening throughout the year, Alex Runners needed a social presence that could keep pace with the movement itself. The challenge was to create content that consistently promoted upcoming runs while also capturing the people, energy, and experiences that make the community worth being part of.

02. The Approach

FROM THE NEXT RUN TO THE MOMENTS AFTER IT.

Pimula built an ongoing content system around the Alex Runners calendar, developing monthly content plans and creative directions alongside regular shoots and event coverage. Content before each run builds anticipation and drives registrations, while on-ground coverage captures the experience as it happens. Post-run content then keeps the momentum going, turning each event into stories, reels, highlights, and moments the community can relive and share.

The result is a social presence that moves with the runners keeping the community informed, engaged, and always looking forward to the next run.