Bringing the Queen of Self Care to Egyptian Women

Brand strategy, content creation, and photography, introducing a new women's personal care line built on 90 years of trust from its parent brand, Lord.

Ongoing social media management and paid media, covering everything from disposable razors and shaving systems to body lotion and skincare for sensitive skin.

Influencer collaborations chosen to speak to Egyptian women's self care routines, extending reach while establishing Queen by Lord as its own distinct identity.