Brand strategy, content creation, and photography, introducing a new women's personal care line built on 90 years of trust from its parent brand, Lord.
Ongoing social media management and paid media, covering everything from disposable razors and shaving systems to body lotion and skincare for sensitive skin.
Influencer collaborations chosen to speak to Egyptian women's self care routines, extending reach while establishing Queen by Lord as its own distinct identity.
A Full Service Partnership Behind Egypt's Dedicated Women's Self Care Line
01. The Challenge
Launching a New Line Without Starting From Zero, or Copying the Original
Queen by Lord carries the credibility of a 90 year old grooming brand, but women's self care is a different conversation than men's. The brand needed its own tone and identity, one that felt distinctly for women rather than a repackaged version of Lord's existing products.
The account needed to introduce a fairly new product range, razors, shaving creams, body lotions, and skincare for sensitive skin, and build ongoing recognition and trust among Egyptian women, through everyday content, paid media, and influencer partnerships working together.
02. The Approach
One Team Handling Strategy, Content, and Performance Together
Pimula developed Queen by Lord's ongoing brand strategy, then carried it through daily content creation and photography, paid media, and influencer collaborations, all built around the idea that every woman deserves to be treated like a queen in her own self care routine.
Running strategy, content, paid media, and influencer work as one connected system meant every post reinforced the same identity, building Queen by Lord as a trusted, standalone name in women's self care rather than simply an extension of Lord's men's line.
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