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Brand strategy, content creation, and photography, keeping a 90 year old grooming brand feeling current without losing the trust it has built over decades.
Ongoing social media management and paid media, keeping Lord visible day to day across razors, shaving foams, aftershave, and daily use shampoos.
Influencer collaborations chosen to speak naturally to Egyptian men's self care habits, extending reach without losing the brand's straightforward, trusted tone.
A Full Service Partnership Behind Egypt's Original Men's Self Care Brand
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01. The Challenge
Keeping a Legacy Grooming Brand Relevant in a Modern Market
Lord has been part of Egyptian men's self care for 90 years, but legacy alone does not guarantee relevance. The brand needed a digital presence that felt current and consistent, without abandoning the trust built over decades in the shaving and grooming category.
The account needed to balance everyday, practical content about grooming essentials with paid media and influencer partnerships, all under one consistent identity, reinforcing Lord as a daily habit rather than a one time purchase.
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02. The Approach
One Team Handling Strategy, Content, and Performance Together
Pimula developed Lord Egypt's ongoing brand strategy, then carried it through daily content creation and photography, paid media, and influencer collaborations, positioning the brand around real grooming routines rather than generic product promotion.
Running strategy, content, paid media, and influencer work as one connected system meant every post reinforced Lord's position as a trusted, everyday self care choice for Egyptian men, rather than treating each channel as a separate effort.
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