90 Years of Men's Self Care, Still Showing Up Every Day

Brand strategy, content creation, and photography, keeping a 90 year old grooming brand feeling current without losing the trust it has built over decades.

Ongoing social media management and paid media, keeping Lord visible day to day across razors, shaving foams, aftershave, and daily use shampoos.

Influencer collaborations chosen to speak naturally to Egyptian men's self care habits, extending reach without losing the brand's straightforward, trusted tone.