-9.png%3Fv%3D2026-08-12T10%253A22%253A42.697Z&w=3840&q=100)
Turning Ramadan Gatherings Into a Game
Ramadan is a season of gathering, tradition, and, of course, desserts. For Chimney's, we developed a campaign that celebrated those moments through a playful creative concept inspired by the card games that bring families together after iftar. By transforming Chimney's signature desserts into collectible playing cards, we created a campaign that combined storytelling, interaction, and seasonal nostalgia.
-8.png%3Fv%3D2026-08-12T10%253A25%253A07.382Z&w=3840&q=100)
01. The Challenge
Creating a Ramadan Campaign People Could Relate To
With every brand competing for attention during Ramadan, the challenge was to move beyond traditional seasonal content and create a concept that felt distinctive, interactive, and emotionally familiar. The campaign needed to celebrate Chimney's desserts while capturing the warmth, traditions, and joyful moments that define Ramadan gatherings.
-8.png%3Fv%3D2026-08-12T10%253A25%253A50.251Z&w=3840&q=100)
-5.png%3Fv%3D2026-08-12T10%253A26%253A01.279Z&w=3840&q=100)
-5.png%3Fv%3D2026-08-12T10%253A26%253A14.888Z&w=3840&q=100)
-7.png%3Fv%3D2026-08-12T10%253A22%253A44.836Z&w=3840&q=100)
Some more of
our work
-6.png%3Fv%3D2026-08-06T14%253A48%253A46.184Z&w=3840&q=100)
-6.png%3Fv%3D2026-08-05T11%253A56%253A04.280Z&w=3840&q=100)
-3.png%3Fv%3D2026-08-03T10%253A29%253A03.314Z&w=3840&q=100)
-5.png%3Fv%3D2026-08-12T10%253A26%253A29.165Z&w=3840&q=100)
-5.png%3Fv%3D2026-08-12T10%253A26%253A52.774Z&w=3840&q=100)
